5 Things To Consider When Crafting Your Marketing Strategies

A carefully crafted, thoughtfully put-together marketing strategy is much more effective than one slapped together at the last minute.

When building new marketing strategies, you should keep a few key things in mind so that each advertisement you put out is as effective, converting, and memorable as possible.

Who Are You Advertising To?

5 Things To Consider When Crafting Your Marketing Strategies

First and foremost, you must understand your target audience or who you are trying to market to. Understanding who you are advertising to will help you craft advertisements that resonate emotionally with their viewers or consumers.

Say that you make bespoke apparel for middle-aged women. If you understand this, you can make ads that speak to shared pain points or likely desires from that age group/demographic. Fully understanding your target audience is important for all types of marketing, whether you are focusing on digital advertising, OOH or out-of-home advertising, or something else.

What’s Your Budget?

5 Things To Consider When Crafting Your Marketing Strategies

Next, carefully consider what your total advertising budget is for all of your billboard ads. You need to understand your budget so that you can determine:

  • How many ads you can put up
  • How much work you can put into each ad in terms of colours, graphic design work, etc?
  • Where your ads can go

For instance, you might wonder how much a billboard is for a new out-of-home or OOH advertising campaign. The average billboard cost can significantly affect how many billboard ads you can put up, whether you can afford some of the most competitive and highly effective billboard ad spots, and so on.

Say that you have a great billboard ad design, but some of the most competitive spots will cost you thousands of dollars each. You can choose between putting up several billboard ads in less-than-optimal locations or just one or two billboard ads in competitive, costly spots.

Grasping your budget will help you understand the limitations of your marketing efforts, helping you put ads in the best spots and get the best bang for your buck.

What’s The Goal?

5 Things To Consider When Crafting Your Marketing Strategies

You should also know your overall goal when crafting a new marketing strategy or campaign. For instance, are you putting together advertisements to bring more people to your online store? To drive sales? To make people sign up for your email newsletter?

Once you understand the goal of your advertisements, you can make sure that each marketing message is tailored toward that goal. Your ads can include copy that recommends viewers sign up for your email newsletter if you’re trying to drive engagement with your loyalty program, for example.

Every marketing campaign you put out needs to have a concrete goal, not just advertise for its own sake. This, in turn, will also help you maximize your campaign’s effectiveness by helping you choose the right ads, the right calls to action, etc.

How Long Do You Need To Market For?

Every marketing strategy has a set time limit, and you should know this from the get-go. If you’re only pushing ads for a short amount of time, for instance, you can spend more money on a few high-quality ads since you don’t need to stretch out that marketing budget for months on end.

In contrast, if you need to market for several months or a year, you need to make sure every ad is cost-effective so you don’t run out of money in the middle of the campaign. Determine your timeline, and you’ll have a better idea of your marketing’s limitations.

How Will You Measure Success?

5 Things To Consider When Crafting Your Marketing Strategies

Don’t forget to determine how you will measure the success of your marketing strategy before launching it. This involves determining your KPIs or key performance indicators, such as:

  • Conversions
  • Website visits
  • Email newsletter sign-ups
  • And so on

You should know how you’ll measure success by determining your marketing campaign’s goal beforehand. Once you do this, make sure you have the right software set up to you can measure your ads’ performance.

Bonus: What Marketing Vectors Will You Use?

As a bonus tip, consider what marketing vectors or types of materials you use before crafting a new marketing strategy. For instance, will you primarily rely on PPC or pay-per-click ads, or will you focus on billboard ads or other physical OOH ads? The type of marketing materials you’ll use can impact the cost of each advertisement, how many people will likely see it, and a variety of other factors, all of which can impact whether your marketing campaign is a success overall. 

In the end, understanding your audience and the limitations of your marketing campaign will help you craft the best strategy for your specific needs. Consider each of the above six elements when crafting a new marketing strategy and you’ll not only avoid going over budget. You’ll also capture much more traffic or conversions than you thought possible. Good luck!

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