After putting your house on the market, your focus and efforts should now be directed towards marketing the property. While real estate marketing is a big part of your online estate agent’s job, there are some things you can do to maximize exposure and capture the interest of more potential buyers.
Here, we have provided a list of tips designed to help speed up the sale of your home.
Beyond Simple Curb Appeal
1. Low-Maintenance Landscaping
When it comes to enhancing your curb appeal for the purposes of enticing potential buyers, you need to ensure that you are making all the right outdoor improvements. While flowers and ornamental shrubs are always a great addition, try to avoid options that demand a lot of care and pruning as they may dissuade potential buyers, most of whom may not be into gardening.
Ask your local nursery for low-maintenance options.
2. Theme Staging
In case your house was built in a certain period, you need to showcase this through your staging. For example, if your house is Victorian, consider adding some antique furnishings, or if you have a mid-century modern, you can find inspiration from Mad Men. Doing so will definitely draw in lovers of these styles.
3. Create A Movie
While your agent will handle the real estate photography, you can still choose to also use your own photos and videos. Most smartphones have the capability to produce high-quality 360-degree panoramic shots and videos. Take your listing to the next level by doing a video walkthrough and adding some drone footage.
However, do this only if you can make it look professional, otherwise, you are better off hiring an expert.
4. Make It Real
You want your photos and videos to showcase your home in the best light. Potential buyers should be able to visualize themselves enjoying the home. Consider staging some pictures of people relaxing or having a good time on the front porch or patio, kids playing in the backyard, or a family preparing a meal together in the kitchen or gathered happily around the dinner table.
Again, same as with your videos, these photos need to look professional. Try to replicate what magazines portray as “real-life”.
5. Remove The Junk
When it comes to real estate photography and videography, having a keen eye for detail is crucial. The less cluttered your photos and videos are, the better. Things like toys in the corner, messy and unmade beds, toothpaste in tubes on the sink, and other junk in the background can take away attention from what’s actually great about the space that you want potential buyers to see.
6. Make Good Use Of Social Media
Consider sharing your property listing or your own photos and videos of the property on Facebook and your other social media accounts and have your friends share them. Word of mouth is always a useful tool for finding prospects. Offering a “finder’s fee” in the form of a gift or gift card is bound to motivate your friends to spread the word.
7. Inform Your Neighbors
Your neighbors are another great resource available to you. They may have family, friends, or coworkers who’ve always wanted to move into the neighborhood or to live close to them. And as a bonus, they will serve as an excellent marketing tool, telling interested buyers all the great things about living in your area.
8. Reach Out To The Big Names
If there is a big employer in your area responsible for an influx of new people moving into the area, you can reach out to them to see if you can have your property recommended to their staff or such looking for properties in the area. St. Louis, for example, is home to a number of large corporations, universities, hospitals, and a military base.
9. Show A Little Sense Of Humor
Selling a house shouldn’t be all business. Adding some fun and humor to your listing and social media posts can help you stand out from the crowd and go a long way in increasing exposure for your listing. Quirky and creative listings often end up in TV spots and newspaper articles giving the property some much-needed exposure.
For example, one popular listing described property in Brooklyn as being in a “relatively stabby-free neighborhood.” Another poked fun at the property’s close proximity to a school by suggesting that the kids can be tossed over the fence when they are running late. But remember, not everyone shares your idea of what’s funny, so ensure to do it tastefully.
10. Share Your Story
Having your own listing, besides that of your online estate agent, allows you to divulge further. You can use your listing to tell potential buyers what makes your house and neighborhood so special, and also explain some of the important improvements to the home you’ve made through the years. This personal touch can help in cultivating their interest in your property.
11. Plan An Open House Party
Rather than opting for a traditional open house, you can go further by providing catered food – a morning brunch maybe, with upmarket coffee and brunch items. If you want to show off your amazing backyard that you often use for entertaining guests, you can light the fire pit or arrange some corn-hole games.
You can lure in families with kids by setting up a “playdate” at the playset outside. In addition to showcasing the great features of your house, this will also help to increase urgency among interested buyers as they will see for themselves the interest other interested buyers have.
12. Create Some Traffic
Have your realtor arrange for back-to-back showings. This not only makes things much easier by having all showings done in one swoop but by having potential buyers walk in as you usher out others, you will be able to create more buzz around the property and make it more desirable.
13. Exploit The Work-From-Home Trend
With the gig economy growing at an unprecedented rate and with more people working from home, home sellers are being presented with more unique opportunities. Such people want homes with a space that can double as a home office or place of business.
Perhaps you have an alternate entrance that could be used to see clients or a garage or shed that can be converted into a craftsman shop. Whatever the case might be, advertising your space from this perspective can help improve your chances of selling faster.
14. Find Investors
One crucial fact that most house sellers miss is that it’s not only families or individuals looking to own property who are interested in your property. There are also investors looking to buy and rent out properties and they are not only interested in apartment buildings, but also single-family homes.
Consider reaching out to the local management companies to find out whether there are any local investors actively seeking properties to add to their portfolio.