Desi Daru, a prominent name in the premium vodka market, particularly known for its Indian-inspired flavours, has recently made headlines with the launch of its new bottle design.
This innovative design, a harmonious blend of traditional Indian elements and contemporary British style, marks a significant milestone for the brand.
Desi Daru’s journey in the beverage sector has been nothing short of revolutionary, especially with its two flagship products: the Original and the Mango Vodka.
The latter, a unique fusion of exotic flavours, has not only dominated the UK Flavoured Vodka category but has also been acclaimed as the ‘World’s Best Flavoured Vodka’ at the World Drink Awards.
Moreover, it has been awarded five Master Medals at the Spirits Business Vodka Masters, including the Overall Taste Master Medal.
Desi Daru Vodka’s New Bottle – A Vision of Cultural Integration
Mohit Singh, the founder of Desi Daru, has expressed his enthusiasm about the new design.
He envisioned a bottle that would embody the rich Indian heritage intertwined with Britain’s modern ethos. This latest design is a visual testament to this vision, symbolising a blend of artisanship and elegance.
Singh’s aim has been to create a product that resonates with both Indian tradition and British innovation, and this new bottle design achieves just that.
Architectural Inspiration and Luxurious Detailing
One of the most striking features of the new bottle is its shape, inspired by Indian temple architecture.
The bottle’s design, with four wedges on each side, mimics the grand domes of Indian temples when viewed from the bottom.
Complementing this architectural inspiration is the luxurious touch of gold, seen in the coin and cap of the bottle.
This feature not only adds a sense of opulence but also pays tribute to the cultural significance of gold in Indian society.
A Palette of Sophistication
Adding to the bottle’s allure is the gradient colour scheme, which lends a modern and sleek appearance.
This design choice ensures that Desi Daru Vodka stands out not only for its taste but also as a visual centrepiece, whether in a home drinks cabinet or on the back bar of a high-end cocktail establishment.
Cementing Its Place in London’s Elite Bars
Desi Daru Vodka has already established its presence in some of London’s most prestigious cocktail venues.
Its inclusion in the cocktail menus of renowned bars and restaurants like the Purple Bar and the Long Bar at The Sanderson, Opium, The Zetter, as well as Michelin-starred establishments such as Benares and Jamavar, speaks volumes of its status.
The brand’s reach extends to other popular spots like Pahli Hill, Farzi Cafe, Hoppers, and the esteemed Coburg Bar at the Connaught Hotel.
Availability and Pricing
The newly designed Desi Daru Vodka bottle, a symbol of cultural fusion and exceptional craftsmanship, is now available for purchase.
Priced at £39 for a 70cl bottle, it offers a unique experience that caters to both vodka enthusiasts and admirers of fine design.
This launch not only signifies Desi Daru’s commitment to innovation but also its dedication to celebrating the rich tapestry of Indian and British cultures.
The brand, with its impressive new bottle design, is poised to continue its ascent in the global spirits market, offering a unique blend of tradition and modernity.