Lamborghini, the renowned luxury car manufacturer, has taken its Esperienza Avventura program to China for the first time, embarking on a thrilling expedition that marks a significant milestone for the brand.
The “Expedition into the Wild” saw participants embark on a remarkable journey covering nearly 900 km, as they unleashed the power of the Lamborghini Urus Performante, conquering various challenging terrains along the way.
This extraordinary experience allowed the guests to immerse themselves in the breathtaking landscapes while unleashing the full potential of the Lamborghini Super SUV, as they set off from the magnificent golden city of Lanzhou.
Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macao, Konstantin Sychev, expressed his enthusiasm, stating, “On the occasion of the brand’s 60th anniversary, the Lamborghini Esperienza Avventura enters China for the first time, demonstrating our confidence in and focus on the Chinese market once again. With this new program dedicated to the Urus family, our customers can participate in authentic driving activity, with the brave spirit of Lamborghini and its Super SUVs delivering the ultimate lifestyle experience.”
Setting off from Lanzhou, a fleet of 12 Lamborghini Urus vehicles embarked on a four-day adventure through the mesmerizing Ganjia Secret Land, featuring awe-inspiring peaks, valleys, wild dirt roads, and highland meadows. The route provided participants with distinct views of the Secret Land, set against the backdrop of vast grasslands. On the Sangke Grasslands, the Urus Performante demonstrated its off-road capabilities, effortlessly navigating through the summer grazing routes.
The journey not only showcased the remarkable performance of the Urus Super SUV but also allowed guests to immerse themselves in the fusion of natural beauty and traditional culture. A visit to Labrang Monastery offered a moment of spiritual reflection, while the Norlha Workshop provided an opportunity to appreciate the intricate artistry of Tibetan textiles and styling. The adventure culminated at the Amigonghong rangeland, where participants indulged in local cuisine, while a captivating Lamborghini outdoor evening celebration created an unforgettable experience.
The convoy of Urus vehicles epitomized the versatility and power of the Urus Super SUV, equipped with a V8 twin-turbo engine. From navigating busy city streets with ease to delivering maximum comfort during long stretches, the Urus proved its prowess on the road. Moreover, its capabilities extended far beyond conventional routes, conquering a wide range of weather conditions with superior performance.
Taking the concept of fun-to-drive sportiness to new heights, the Urus Performante introduced an innovative Rally mode. This mode elevates the Super SUV’s performance, enhancing its oversteer characteristics with optimized anti-roll and damping systems for steel springs. The Active Torque Vectoring ensures unmatched agility and precision on mountain roads, even in challenging highland weather conditions with reduced grip. With its exceptional terrain-conquering abilities and an unwavering adventurous spirit, the Urus Performante is the perfect companion for those seeking an unforgettable “expedition into the wild.”
Throughout the event, the bold and distinctive Lamborghini brand spirit shone through, as exemplified by the diverse landscapes traversed by the Urus Performante. Additionally, the Urus offers numerous Ad Personam configurations, providing owners with virtually limitless choices for customization, showcasing their individuality and personal style.
In conclusion, Lamborghini’s launch of Esperienza Avventura in China has introduced an unparalleled driving experience, combining the thrill of exploring awe-inspiring landscapes with the iconic performance of the Urus Super SUV. This remarkable journey showcases Lamborghini’s commitment to delivering an extraordinary lifestyle experience, while also underscoring the brand’s dedication to the ever-growing Chinese market. As participants embark on this unique adventure, they become part of a select group who have experienced the exhilaration of conquering the wild with unrivalled style and precision, truly embracing the essence of Lamborghini.