Rolls-Royce CEO Succession: A New Chapter Begins

Rolls-Royce Motor Cars, the iconic British luxury automobile manufacturer, recently made a significant announcement regarding its top leadership.

The current Chief Executive Officer, Torsten Müller-Ötvös, is set to retire on November 30, 2023. His successor, Chris Brownridge, who is presently the Chief Executive Officer of BMW UK, will assume the role. This transition marks a pivotal moment in the history of Rolls-Royce, a brand renowned for its commitment to luxury, innovation, and bespoke craftsmanship.

Rolls-Royce: A Legacy of Leadership and Luxury

Rolls-Royce Motor Cars has enjoyed remarkable stability in its leadership over the years. Torsten Müller-Ötvös, who joined the company in 2010, has served as its CEO for nearly 14 years. In fact, he holds the distinction of being the longest-serving Chief Executive since Claude Johnson, affectionately known as ‘the hyphen in Rolls-Royce’. During his tenure, he has played a pivotal role in transforming Rolls-Royce from a conventional automotive manufacturer into a global luxury powerhouse, setting new standards in the industry.

Rolls-Royce CEO Succession: A New Chapter Begins

Under Torsten Müller-Ötvös’s visionary leadership, Rolls-Royce has achieved remarkable milestones. The brand has evolved into a true luxury house, celebrated worldwide for its exquisite motor cars, unrivalled Bespoke capabilities, and a profound understanding of the desires and preferences of its international clientele.

One of the most significant accomplishments during Torsten’s tenure has been the surge in annual sales, which escalated from around 1,000 motor cars in 2009 to over 6,000 in 2022. Moreover, each Rolls-Royce vehicle that leaves the company’s Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, is meticulously crafted to meet the unique specifications of the client who commissioned it.

Bespoke Excellence and Innovation

Rolls-Royce’s commitment to Bespoke craftsmanship, characterized by artisanal excellence and artistic innovation, has solidified its position as a leader in the luxury sector. During Torsten’s leadership, the brand has produced a series of one-of-a-kind motor cars, often in collaboration with renowned artists, fashion designers, and luxury brands. The Coachbuild department, rekindling traditional coachbuilding practices, has been a testament to Rolls-Royce’s dedication to preserving heritage while embracing modernity.

When Torsten assumed his role, Rolls-Royce had only two models, Phantom and Ghost. However, under his stewardship, the company introduced the Wraith, Dawn, and the groundbreaking Rolls-Royce Cullinan, its first-ever SUV. The forthcoming Spectre, an ultra-luxury electric super coupé, signals Rolls-Royce’s transition to a fully electric product portfolio by the end of 2030. Additionally, the introduction of Black Badge, a more audacious expression of Rolls-Royce’s identity, has broadened the brand’s appeal significantly.

A Rejuvenated Client Base and Evolving Luxury Landscape

The expansion of the Rolls-Royce product portfolio, along with a strategic shift towards the super-luxury sector, has been pivotal in attracting a new generation of clients. In 2010, the average price of a Rolls-Royce was approximately €250,000, with an average client age of 56. Today, the average price has doubled to around €500,000, and the typical Rolls-Royce client is a youthful 43-year-old. This transformation reflects a wider evolution within the luxury industry over the past decade.

Torsten Müller-Ötvös’s leadership has embraced this evolution by embracing new technologies and innovations that resonate with the discerning tastes and desires of Rolls-Royce clients. The brand has established Private Office boutiques and launched the Whispers app, creating direct connections with clients worldwide.

A Bright Future Under Chris Brownridge

The success of Rolls-Royce under Torsten’s guidance is exemplified by its substantial contribution to the UK economy, surpassing half a billion pounds annually. The brand has also emerged as one of the largest employers in West Sussex, with a diverse workforce representing over 50 nationalities.

Rolls-Royce CEO Succession: A New Chapter Begins

As Torsten Müller-Ötvös steps down, Rolls-Royce Motor Cars welcome Chris Brownridge, who brings a wealth of experience from his role as CEO of BMW UK. His extensive background in sales and marketing within the BMW Group positions him well to guide Rolls-Royce into its all-electric future. Chris is keenly aware of the brand’s heritage, its prestigious standing, and the exceptional team that he will lead.

Chris Brownridge expressed his gratitude for this opportunity, acknowledging the privilege of leading Rolls-Royce during this pivotal phase. He commended his predecessor’s vision and ambition, recognizing the brand’s strong position and its promising future. Chris eagerly anticipates contributing to the ongoing success of Rolls-Royce, building upon its illustrious legacy.


The transition of leadership at Rolls-Royce Motor Cars from Torsten Müller-Ötvös to Chris Brownridge represents a pivotal moment in the brand’s storied history. Under Torsten’s visionary leadership, Rolls-Royce achieved unparalleled success, evolving into a global luxury powerhouse known for its bespoke craftsmanship, innovation, and expanding product portfolio. As Chris Brownridge takes the helm, there is a sense of continuity and anticipation for the brand’s all-electric future. Rolls-Royce remains an enduring symbol of British luxury and excellence, poised to embrace new challenges and opportunities, ensuring its legacy as an iconic name in the luxury automotive industry for generations to come.

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