Most businesses these days are looking for effective ways to engage and impress their targeted personas to stay ahead of the competition. And the effective way of doing so is using modern technology. They can consider using new tools and techniques to get worth for their promotion and a marketing strategy.
It helps them to connect with the right audience at the right time. Hence it becomes vital for them to understand how to assess and leverage technologies and how you can improve your marketing approach.
Living in a fast-changing era where customer preferences and behaviour are getting more challenging to marketers. They can rely on conventional marketing methods to reap significant advantages. However, despite the tightened marketing budgets and cuts the year, tech trends are ever-growing, providing a chance for businesses to grow and succeed.
Technological Trend: Know Which One is Best for Your Brand
Business owners and marketers need to understand that the latest technology is not limited to promoting their business or mobile app. Using modern tools and technology, business owners and marketers can quickly enhance their presence on social media. It helps to improve their findability on search engines and connect people with email and much more.
The past was the days when businesses used traditional marketing tactics to reach their targeted audience. But with the advent of technology, marketing ways evolved to a great extent. However, it has become crucial for brands to opt for new ways to communicate with their targeted audience. Today more than 4.66 billion people use the internet globally. The number describes that 59.5% of the global population consider using the internet. However, 92.6% of customers prefer to use the internet through their smart devices.
Brands that want to grab success need to keep themselves updated with the use of evolving technology. Digital trends are changing continuously, ensuring to help brands to gain a competitive edge. They can find new ways to generate leads and enhance their relationships with customers. Undoubtedly, many of the marketing tactics remain the same, but technology like augmented reality, voice search, and many others have a drastic effect. Let’s check how tech trends are changing the face of marketing these days.
It’s one of the rising technologies that brands can consider for enhancing their promotional and marketing strategy is voice search. The report shows that 50% of queries that potential customers post are voice-based. You need to find how you can leverage voice search in your marketing approach.
Most brands are trying to search for different ways to deliver fantastic service to customers using voice-enabled devices. The primary type of voice searched performed are:
- Smart speakers such as Amazon Alexa, Microsoft Cortana, Apple Homepod, and Google Home;
- Devices like desktops and smartphones such as Siri and Google Assistant.
Are you trying to enhance your digital marketing campaign? Getting influencers on provisions to advertise your product or service is an excellent way to broaden your audience. There are influencer marketing technologies like finding your influence, helping you find influencers, and micro-influencers to connect with the audience on the devices and by the people, they esteem the most.
The use of chatbots has increased and grown continuously in recent years. More than 45% of customers prefer chatbot technology to get a quick answer to their queries. However, more than 65% of U.S. millennials are more likely to use chatbots when it comes to engaging with brands.
Chatbots play critical roles for brands to keep prospects engaged and answer their problems at the exact time they are researching your brand. For example, if you own a streaming brand and your customers have queries about the streaming platform’s working, they can get all the answers easily using this modern technology.
Augmented Reality and Virtual Reality (VR) Technology
Many companies are using augmented reality and virtual reality to create brand awareness. Modern technology allows customers to visualize products before purchasing the same. It even helps you to provide a unique experience to your prospective customers. Statista report shows that AR and VR market size is forecasted to jump at $209.2 billion in the next few years. Currently, in 2020, the market size is about $18.8 billion.
Artificial Intelligence and Machine Learning
Around 86% of customers respond that personalization plays a crucial role in making an effective purchase decision. AI enables brands to predict probable purchasing patterns of customers, which is crucial to improve your repeat purchase rate.
Numerous tools help you to advertise your business platform. Make sure to choose the tools that help you get worth for your business. Also, make sure to understand the needs of customers. It will help you build an AI-based app like pandora or others, helping you meet your customers’ demands.
Authentic Content Marketing
For small brands that have a tight marketing budget, content marketing is considered a powerful tool. With blogging, you can quickly build interest in customers. It helps you create awareness about your business and product in no time.
You can craft topics that interest your customers significantly, helping you create brand awareness and customer loyalty. It helps you win customers’ trust by making them feel about rather than your product sales.
There are Many More Trends to Come!
The year 2021 accelerated digital transformation for many businesses, spurring them to embrace new technologies to accommodate the ever-changing market and economy. The surge enabled brands to continue operations while equipping themselves with modern technologies, keeping the business thriving. The trends mentioned prove that marketing as an industry will continue to grow beyond the future.